Market demand study - Pop-up market in Bellville CBD

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Project outline

We worked with City Soiree, an innovative events management company, to conduct a study into the feasibility and demand for a pop-up market in Bellville. The GTP identified this as a potential catalytic project. Considering the wide array of available markets in the area, and the demands of residents, suitable sites were deemed a public park, where a special permit was required to operate a market. 

Details

  • Commissioning Agent: Greater Tygerberg Partnership
  • MoC Role: Appointed by the lead contractor City Soiree. 

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Duration

  • February to April 2017

We rendered the following services:

  • Administration of 239 questionnaires and data analysis;
  • Literature review and assessment of close to 40 markets in Cape Town to determine local distinctiveness; 
  • Audit of potential sites suitable for a market; 
  • Policy analysis (e.g. events permits, Parks By-law, etc) and detailed recommendations for a market operator; 
  • Professional report editing. 

Download the project report. 


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